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Girish Upadhyay quits as Tata Motors Head of Media Planning, Digital & Research Girish Upadhyay has quit as the Head of Media Planning, Digital & Research, Tata Motors . Confirming the news to exchange4media, Upadhyay said, “The last few years have been path breaking for Tata Motors and it was a pleasure being part of this journey. I was fortunate to be a part of six launches and some iconic works such as campaign with footballer Lionel Messi, TV series 24 and IPL, which won us not only awards but also contributed to growing the net promoter score of the brand.” “I am sure the strong and young team at Tata Motors will take the brand to bigger heights. For me, it’s now time to take on new challenges,” he added. According to sources, Upadhyay may join an agency. He, however, did not confirm anything and said, “details will follow soon.” Upadhyay spent more than five years with Tata Motors as the Head of Marketing Services where he was taking care of Media, Digital and Market Research. Prior to Tata Motors, he was the General Manager at Starcom MediaVest Group. He has also worked with agencies such as Madison Media, Mindshare and AC Nielsen.
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